For Executives Over 40 Only
Zero Friction Fat Loss™ removes what keeps knocking you off track, so you can lose 20-50 lbs without giving up work, travel or client dinners.
Real Executives. Real Results.
Lost 46 lbs in 12 months
"Never thought I could lose weight while traveling, but working with Chris showed me it's possible. We focused on what actually matters: food and making smarter decisions."
Rick · Director · 41
Lost 14 lbs in 6 months
"My energy is back, I feel strong, and my stomach is flat for the first time in years."
Mary · Hedge Fund Exec · 37
Lost 18 lbs and built muscle
"I hadn't been below 100kg in more than seven years. I'm now eight months into the program and can't praise it enough. Seriously life-changing."
Matthew · Founder · 42
Lost 10 lbs and regained his energy
"Before working with Chris, I felt exhausted and frustrated with myself and my body. Now my energy is back, and so are my abs. It has been game-changing."
Eric · CEO · 43
Lost 26 lbs in 12 months
"I always thought I had to put work and family before my body. It turned out I just needed to be shown a better way."
Paula · Director · 58
Lost 25 lbs in 3 months
"I didn't think it was possible to lose weight while working big hours. Chris showed up for me every day and taught me that it wasn't about finding more time. It was about systemizing my nutrition."
James · CEO · 40
The Real Problem
What you already know...
Knowing was never the problem. The problem was always executing those things.
This was never going to work for you, because your life would never let you execute them consistently.
The problem was never you. Most plans just ignore the friction in your life.
A Day in Your Life
5:30 AM
Awake before the house.
Straight into an Uber to jump on a flight. Airport breakfast is a coffee and whatever you can grab.
Friction: Environment
9:00 AM
Back-to-back meetings start.
"Maybe I can work out later." Deep down, you know you won't.
Friction: Disruption
1:00 PM
Catered lunch, if at all.
Sandwiches, fruit and nuts. By 3pm you're running on caffeine and a pastry from the café in the lobby downstairs.
Friction: Decision Fatigue
7:30 PM
Client dinner.
Bread basket, steak, three glasses of red. You're closing the deal and building the relationship, not counting calories.
Friction: Social Pressure
10:30 PM
Hotel. Wired and wrecked.
Suit off, shoes off, one last scroll through email. The red wine is still buzzing, so real sleep never comes, and tomorrow's cravings are already loaded.
Friction: Recovery 40+
Then you repeat it tomorrow. A travel week becomes two. A stressful month becomes a year. You keep telling yourself you'll restart when work settles down. But work doesn't settle down.
You don't need a plan that works when life is quiet. You need one that works when life is chaos.
The Six Frictions
Every executive experiences them differently. But most stalled fat loss comes back to one or more of these six areas.
You make high-stakes decisions all day. By dinner, you don't want another spreadsheet, food calculation or list of options. Without clear defaults, convenience wins.
Airports, hotels, catered lunches and client restaurants decide what's available. The easiest option is rarely the one that supports your goal. Your surroundings keep forcing you to rely on willpower.
You build momentum at home. Then a flight, deadline or unexpected meeting changes the week. A plan that depends on perfect consistency collapses as soon as life changes.
Client dinners, team drinks and family meals all come with expectations. You need a way to stay on track without becoming difficult, antisocial or distracted from the reason you're there.
Poor sleep, stress and alcohol can increase hunger, reduce energy and make good decisions harder the following day. You need a recovery strategy designed around the demands you can't always avoid.
You can follow almost any plan for two weeks. The real test is whether it survives your busiest quarter, your next trip and the weeks when motivation disappears. If it can't, it isn't a sustainable system.
Free 2-Minute Quiz
The Fat-Loss Friction Quiz pinpoints the one thing most likely to be stalling your results. In two minutes, you'll get:
No cost. Instant results. No obligation.
How This Is Different
Zero Friction Fat Loss isn't another diet. It's a complete execution system for executives over 40. It builds your nutrition, training, travel strategy, recovery and support around your real calendar, not an ideal week that rarely exists.
That means starting with your working hours, your travel schedule, the restaurants you actually visit, your family commitments, your training experience, your injuries, your food preferences and your social life.
We don't ask you to reorganise your life around fat loss. We reorganise fat loss around your life.
The goal is simple: make the right actions clear, practical and easy enough to repeat, even during your busiest weeks, so the right choice stops depending on the willpower you've already spent at work.
What You Get
CXOFIT is private, 1-to-1 coaching for executives over 40. Your entire strategy is planned, monitored and adjusted around your real life.
A ready-made set of meal options built around your real schedule: travel, restaurants, family dinners and your metabolic data. No meal prep, no bland chicken and rice, no deciding what to eat. Just pick, eat, and get on with your day.
A custom training program built around your experience level, travel routine, injuries, equipment access, and goals. Built into your calendar the week before, so you hit the ground running.
Direct access for daily communication, check-ins, progress reviews, real-time adjustments, and support on the hard days. A genuine coaching relationship, not a portal of pre-recorded videos. You get my personal phone number on day one.
An in-house tool that finds the best fat-loss meal options at any restaurant, customized to your goals and dietary needs. Built for the executive who can't cook their way to results.
A simple system for protecting your sleep, handling stress without food or alcohol, and keeping drinking at a level that still fits your goal. Built for early flights, client dinners and late-night email, so poor recovery stops undoing your results.
A clear way to hold your standards at client dinners, team drinks and family meals. Stay on plan without being the odd one out, and without killing the relationship or the deal.
Built on changes you can keep for years, not a crash that rebounds. A realistic timeline and habits that hold on your worst weeks, so you lose the fat once and keep it, instead of starting again every January.
How the System Removes Friction
Instead ofDeciding what to eat every day
→ You choose from clear meal defaults.
Instead ofRestarting after every trip
→ You follow a travel strategy designed in advance.
Instead ofHoping to find time to train
→ Your sessions are built into your calendar.
Instead ofRelying on motivation
→ You have structure, accountability and direct support.
You don't need more discipline.
You need fewer obstacles in the way.
Why I Built This
Chris's own transformation, before & after.
I spent 12 years climbing to Director, flying across Australia on client engagements with Deloitte, networking all week in London. As my career grew, so did my belly fat. Most professionals accept this as normal. I refused.
I knew exactly what to do. I'd known for years. I just couldn't execute it inside 70-hour weeks and nightly client dinners. So I stopped trying harder and started removing the friction.
"That's just how it is," my colleagues said: 70-hour weeks, back-to-back meetings, restaurant meals every night. Maybe for them. Not for me. So I built Zero Friction Fat Loss, first for myself, then for the executives around me. Today it's helping executives over 40 across the US, UK and Europe drop belly fat and get their edge back, succeeding where previous programs had failed.
This is a program built by a coach who has actually been in your shoes, with the same struggles, the same goals, and the results to show for it.
Chris Margarido, Ex-Director, Ex-Deloitte · Founder of CXOFIT
What Actually Changes
It's about how you show up at work, on holiday, and in your own skin.
Your suits and shirts sit the way they're supposed to. You stop dressing around your stomach and start feeling sharp when you walk out the door.
You no longer look away in lifts, hotel bathrooms or changing rooms. You feel comfortable with the person looking back at you.
You stay focused through the afternoon and still have energy for your family, your training and your life outside work.
At family events, work trips and holidays, you stop hiding at the edge of the frame. You're present and comfortable being seen.
At the pool, on holiday or at the beach with your children, you can relax without covering up or holding your breath.
You build the strength, fitness and habits to stay active as you get older. Golf, travel, family life and demanding work get easier to handle, not harder.
CXOFIT is private, 1-to-1 coaching for managers, directors, founders and executives over 40 who are serious about losing 20-50 lbs without sacrificing work, travel or client dinners. Choose the right next step for you.
Not Sure Yet?
Take the two-minute Fat-Loss Friction Quiz. You'll identify your biggest friction point and the first thing to change.
Take the Free 2-Min QuizReady for Help?
Book a private call to discuss your goals, your schedule and whether CXOFIT is the right fit.
Book a Call With ChrisBooking takes one minute. No pressure and no obligation.